<div>Zigsaw is an HR technology company that is one of the fastest growing recruitment firms of India. Zigsaw collaborates with companies to help fulfill their hiring requirements in the least possible time &amp; in the best possible way. It delivers the most comprehensive and end-to-end solutions for hiring the “best-fit” talent. Currently operational in all the major cities of India with its stronghold in tier-2 &amp;tier-3 cities, Zigsaw also boasts of its international clientele. Most recruitments at Zigsaw happen through Social Media and our customisable plans fit both, the startups and the corporate</div><div> </div><div>We have a simple vision</div><div>1. Easy Job search for Job seekers</div><div>2. Best Fit candidates for the employers</div><div> </div><div>In our short presence in the industry, we have been fortunate to have worked with clients like UBER, Angel Broking, Pagalguy.com, Urbanclap &amp; Indiamart. Besider, we have also been covered by mainstream magazine like Yourstory, , Rajasthan Patrika etc. </div><div> </div><div>Website</div><div><a href="https://www.zigsaw.in/" rel="noopener noreferrer" target="_blank" style="color: var(--color-action);">https://www.zigsaw.in/</a></div><div> </div><div>Phone</div><div>+91 8056943092</div>

Zigsaw

Digital Marketing Executive (Lead Generation &amp; SEO)
&nbsp;
Experience- 3+ Year Of Experience
&nbsp;
Language : Fluency in Hindi &amp; English must
&nbsp;
Location -&nbsp; Valsad
&nbsp;
CTC - Upto 50k CTC monthly
&nbsp;
Vacancy - 1
&nbsp;
About the company
We are a global SaaS company providing GPS Tracking Software, Fleet Management
Solutions, Video Telematics, School Bus Monitoring, Fuel Monitoring, and other IoT-
based solutions. We serve partners and system integrators in more than 80 countries.
We are looking for a performance-driven Digital Marketing Executive who can generate
qualified B2B leads through Paid Marketing while also building long-term organic growth
through SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine
Optimization).
The ideal candidate should understand modern search behaviour, AI-powered search
platforms, and performance marketing to drive measurable business growth.
&nbsp;
Job Summary
The Digital Marketing Executive will be responsible for generating qualified inbound
leads through a combination of Paid Advertising and Organic Marketing.
&nbsp;
Work Distribution
Qualified Lead Generation
SEO, AEO &amp; GEO
&nbsp;
Success will be measured by:
Qualified Marketing Qualified Leads (MQLs)
Cost per Lead (CPL)
Organic Traffic Growth
Keyword Rankings
AI Search Visibility
Conversion Rate
&nbsp;
Key Responsibilities
1. Paid Lead Generation (60%)
Google Ads
Manage Search, Display, Performance Max and Remarketing campaigns.
Create high-converting landing page strategies.
Improve Quality Score and campaign performance.
Optimise campaigns to reduce CPL and increase lead quality.
Conduct A/B testing for ads and landing pages.
&nbsp;
LinkedIn Ads
Generate B2B decision-maker leads.
Build Account-Based Marketing (ABM) campaigns.
Run Lead Gen Forms and Conversation Ads.
Target industries, job titles and countries strategically.
&nbsp;
Meta Ads
Execute awareness, remarketing and lead generation campaigns.
Build custom and lookalike audiences.
Optimise campaign performance based on business goals.
Campaign Optimisation
Budget allocation
Audience segmentation
Conversion tracking
UTM management
ROI analysis
Weekly optimisation reports
&nbsp;
2. SEO (40%)
On-Page SEO
Keyword research
Content optimisation
Internal linking
Meta titles &amp;amp; descriptions
Technical improvements
Structured data implementation
Technical SEO
Website audits
Core Web Vitals optimisation
Crawl error resolution
XML Sitemap
Robots.txt
Indexing improvements
Content SEO
Create SEO content briefs.
Optimise existing blogs and landing pages.
Build topic clusters.
Improve keyword rankings.
Support multilingual SEO initiatives.
Off-Page SEO
Quality backlink acquisition
Digital PR
Competitor backlink analysis
Authority building
&nbsp;
AEO (Answer Engine Optimization)
Optimise content to appear in AI-powered answer engines and search experiences.
Responsibilities include:
Optimising for featured snippets.
Creating FAQ-focused content.
Schema markup implementation.
Voice search optimization.
Question-based keyword research.
Improving zero-click search visibility.
Enhancing content readability for AI summarisation.
&nbsp;
GEO (Generative Engine Optimization)
Optimise content so AI assistants and generative search engines can discover,
understand and reference the company's content.
&nbsp;
Responsibilities include:
Creating AI-friendly content structures.
Building comprehensive topical authority.
Producing experience-based and trustworthy content.
&nbsp;
Optimising for platforms such as ChatGPT, Google AI Overviews, Perplexity and
Gemini.
Maintaining consistent entity and brand information across the web.
Improving citation potential through high-quality resources.
Monitoring AI search visibility and referral trends.
&nbsp;
Analytics &amp; Reporting
Google Analytics 4 (GA4)
Google Search Console
Google Tag Manager
Looker Studio
HubSpot CRM
Campaign reporting
SEO reporting
Lead attribution
Conversion tracking
Monthly performance dashboards
 
Required Skills
Paid Marketing
Google Ads
LinkedIn Ads
Meta Ads
Remarketing
Conversion Tracking
Landing Page Optimisation
A/B Testing
Performance Marketing
SEO
Keyword Research
Technical SEO
On-Page SEO
Off-Page SEO
Local &amp; International SEO
Link Building
&nbsp;
Content Optimisation
AI Search Optimisation
AEO
GEO
AI Search Optimisation
Schema Markup
Structured Data
Entity SEO
Prompt-aware content optimisation
Tools
Google Ads
Google Analytics 4
Google Tag Manager
Google Search Console
SEMrush / Ahrefs
Screaming Frog
Looker Studio
HubSpot CRM
WordPress
Microsoft Excel
&nbsp;
Preferred Qualifications
2–5 years of experience in Digital Marketing.
Experience in B2B SaaS or Software companies.
Experience in international marketing campaigns.
Strong analytical and problem-solving skills.
Excellent written and verbal English communication.
&nbsp;
Key Performance Indicators (KPIs)
Paid Marketing
Qualified MQLs generated
Cost per Lead (CPL)
Conversion Rate
Return on Ad Spend (ROAS)
&nbsp;
Landing Page Conversion Rate
Pipeline contribution
SEO
Organic traffic growth
Keyword ranking improvements
Organic lead generation
Website engagement
Backlink growth
Technical SEO health score
AEO &amp; GEO
Featured snippet acquisition
AI Overview visibility
AI citation frequency
AI referral traffic
FAQ visibility
Voice search performance
&nbsp;
What We Offer
Opportunity to work with a global SaaS company.
Exposure to international B2B marketing.
Hands-on experience with AI-driven marketing strategies.
Performance-based career growth.
Learning opportunities in modern SEO, AEO and GEO.
Collaborative and innovation-focused work environment.