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The BIG Advantage

<p></p>
<p>We are looking for an experienced and result-oriented <b>Digital Marketing Executive</b> with 5–6 years of experience in e-commerce and digital marketing, preferably in the dairy, FMCG, food, or consumer goods industry. The candidate will be responsible for planning, executing, and optimizing digital marketing campaigns to increase online sales, brand awareness, customer engagement, and customer acquisition across e-commerce platforms and digital channels.</p>
<p>The ideal candidate should have strong expertise in performance marketing, e-commerce operations, SEO, social media marketing, online advertising, analytics, and campaign management.</p>
<p>Key Responsibilities</p>
<p>1. E-commerce &amp; Online Sales Management</p>
<ul>
<li>Manage and optimize the company's online sales channels, including the website, marketplaces, and other e-commerce platforms.</li>
<li>Develop digital strategies to increase online sales, customer acquisition, conversion rates, and repeat purchases.</li>
<li>Coordinate with e-commerce partners and sales teams to improve product visibility, promotions, and online revenue.</li>
<li>Monitor product listings, pricing, availability, product descriptions, images, and promotional offers.</li>
<li>Track key e-commerce performance metrics, including sales, conversion rate, average order value (AOV), and return on ad spend (ROAS).</li>
</ul>
<p>2. Performance Marketing &amp; Paid Advertising</p>
<ul>
<li>Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.</li>
<li>Manage advertising budgets to achieve sales, lead generation, traffic, and customer acquisition targets.</li>
<li>Optimize campaigns based on cost per acquisition (CPA), ROAS, click-through rate (CTR), and conversion performance.</li>
<li>Conduct audience research, retargeting, A/B testing, and campaign performance analysis.</li>
</ul>
<p>3. Social Media &amp; Brand Management</p>
<ul>
<li>Manage the brand's presence across Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.</li>
<li>Develop social media calendars, promotional campaigns, and engaging content for dairy products such as milk, curd, paneer, ghee, butter, cheese, and other dairy-based products.</li>
<li>Coordinate with creative agencies, designers, influencers, and content creators.</li>
<li>Execute digital campaigns around festivals, seasonal demand, product launches, and brand promotions.</li>
</ul>
<p>4. SEO, Website &amp; Content Marketing</p>
<ul>
<li>Improve website visibility through search engine optimization (SEO), keyword research, and content optimization.</li>
<li>Monitor website traffic, landing-page performance, user experience, and conversion funnels.</li>
<li>Coordinate website updates, landing pages, product pages, blogs, and promotional banners.</li>
<li>Use content marketing to communicate product quality, freshness, nutrition, food safety, and brand value.</li>
</ul>
<p>5. Analytics &amp; Reporting</p>
<ul>
<li>Track and analyze campaign performance using Google Analytics 4 (GA4), Google Search Console, Meta Ads Manager, and other marketing tools.</li>
<li>Prepare weekly and monthly reports on digital sales, website traffic, campaign ROI, customer acquisition, and marketing expenditure.</li>
<li>Identify growth opportunities through competitor analysis, customer insights, and performance data.</li>
<li>Recommend strategies to improve marketing efficiency and achieve business objectives.</li>
</ul>
<p>Required Skills &amp; Qualifications</p>
<ul>
<li>Bachelor's degree in Marketing, Business Administration, Commerce, or a related field; an MBA in Marketing is an advantage.</li>
<li>5–6 years of hands-on experience in digital marketing, with a strong focus on e-commerce and performance marketing.</li>
<li>Experience in dairy, FMCG, food, grocery, or consumer goods is preferred.</li>
<li>Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, and e-commerce platforms.</li>
<li>Experience with marketplace management, website analytics, conversion optimization, and digital campaign reporting.</li>
<li>Strong analytical, communication, project management, and problem-solving skills.</li>
<li>Ability to manage multiple campaigns, budgets, and deadlines effectively</li>
</ul>