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The BIG Advantage

<p>We are looking for a dynamic and result-oriented <strong>Area Sales Officer</strong> to drive sales and market development for our TMT steel products in Guwahati and the assigned territory.</p>
<p>The incumbent will be responsible for managing the dealer/distributor network, generating secondary sales, developing new business opportunities, managing collections, and strengthening relationships with contractors, builders, fabricators, engineers, and other key market influencers.</p>
<p><strong>Key ResponsibilitiesSales &amp; Target Achievement</strong></p>
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<p>Achieve assigned monthly, quarterly, and annual sales targets.</p>
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<p>Develop and execute territory-wise sales plans for TMT products.</p>
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<p>Drive primary and secondary sales through dealers, distributors, and retailers.</p>
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<p>Ensure effective market coverage and product availability across the assigned territory.</p>
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<p>Identify new business opportunities and develop untapped markets.</p>
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</ul>
<p><strong>Dealer &amp; Distributor Management</strong></p>
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<p>Appoint and develop new dealers, distributors, stockists, and retailers.</p>
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<p>Maintain strong relationships with existing channel partners.</p>
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<p>Monitor dealer-wise sales, inventory, secondary movement, and outstanding payments.</p>
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<p>Communicate company schemes, pricing, promotions, and commercial policies to channel partners.</p>
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<p>Ensure adequate product stock at the dealer/retailer level.</p>
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</ul>
<p><strong>Market Development</strong></p>
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<p>Conduct regular market visits across Guwahati and assigned areas.</p>
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<p>Develop relationships with builders, contractors, fabricators, engineers, architects, and project consultants.</p>
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<p>Generate enquiries and convert potential customers into business.</p>
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<p>Identify upcoming residential, commercial, and infrastructure projects.</p>
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<p>Increase brand visibility and product penetration in the assigned territory.</p>
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</ul>
<p><strong>Competitor &amp; Market Intelligence</strong></p>
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<p>Monitor competitor pricing, schemes, dealer margins, product movement, and market activities.</p>
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<p>Gather information on competitor brands and their distribution networks.</p>
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<p>Provide regular market intelligence and actionable feedback to management.</p>
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<p>Track changes in demand, market pricing, and customer preferences.</p>
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</ul>
<p><strong>Collections &amp; Credit Control</strong></p>
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<p>Ensure timely collection of outstanding payments from dealers/customers.</p>
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<p>Monitor dealer credit limits and payment schedules.</p>
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<p>Coordinate with the finance/accounts team on outstanding and credit-related issues.</p>
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<p>Ensure adherence to company credit and commercial policies.</p>
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</ul>
<p><strong>Customer Relationship Management</strong></p>
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<p>Maintain strong relationships with key dealers, customers, contractors, and influencers.</p>
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<p>Address customer complaints and coordinate with relevant internal teams for resolution.</p>
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<p>Provide appropriate product information and support to customers.</p>
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<p>Ensure repeat business and long-term customer relationships.</p>
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</ul>
<p><strong>Candidate Requirements</strong></p>
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<p>Graduate in any discipline; MBA/PGDM in Sales &amp; Marketing will be an advantage.</p>
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<p><strong>2–5 years of experience in TMT steel, cement, construction materials, or other building-material industries.</strong></p>
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<p>Candidates with an established dealer/distributor network in <strong>Guwahati/Assam</strong> will be preferred.</p>
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<p>Strong understanding of the local steel/building-material market.</p>
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<p>Excellent communication, negotiation, and relationship-management skills.</p>
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<p>Strong sales and target orientation.</p>
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<p>Willingness to travel extensively within the assigned territory.</p>
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<p>Good knowledge of MS Excel and basic sales reporting/MIS.</p>
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<p>Knowledge of Assamese/Hindi/English will be an advantage.</p>
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<p>Two-wheeler and valid driving licence preferred.</p>
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</ul>