Zealant Consulting Group

Company: Leading Indian OTT Player Location: Noida, Uttar Pradesh Employment Type: Full-Time Reports To: CEO
Position Summary
Our Client is looking for a Director – Brand Marketing to lead brand strategy, positioning, creative direction, voice, and long-term brand equity.
The role will shape the brand across digital, in-app, social, content, campaigns, PR, and customer touchpoints, ensuring strong national scale while maintaining cultural relevance and authenticity.
Key Responsibilities
<ul>
<li>Own brand strategy, positioning, narrative, tone of voice, and brand architecture.</li>
<li>Lead creative direction across visual identity, motion, audio, copy, and brand guidelines.</li>
<li>Own brand experience across digital, in-app, onboarding, campaigns, and key customer touchpoints.</li>
<li>Lead social, PR, earned media, and cultural storytelling.</li>
<li>Develop and lead integrated brand campaigns across Paid, Owned, and Earned channels.</li>
<li>Set creative standards and governance across internal teams and agencies.</li>
<li>Partner with Growth while maintaining clear ownership of brand identity and equity.</li>
<li>Use AI and automation for creative production, localization, personalization, and social listening while protecting brand authenticity.</li>
<li>Build and lead a lean, high-performing brand and creative team.</li>
</ul>
Key Performance Indicators
<ul>
<li>Brand awareness, consideration, and affinity.</li>
<li>Branded search and organic/direct demand.</li>
<li>Creative and brand consistency.</li>
<li>Earned media quality and cultural relevance.</li>
<li>Brand contribution to major launches.</li>
<li>Long-term brand equity.</li>
</ul>
Requirements
<ul>
<li>10+ years in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership.</li>
<li>Proven experience building or scaling consumer-facing brands.</li>
<li>Experience in OTT, media, entertainment, consumer tech, internet, or culture-led businesses preferred.</li>
<li>Strong expertise in brand positioning, creative strategy, storytelling, and brand guidelines.</li>
<li>Experience across social, PR, earned media, and integrated campaigns.</li>
<li>Strong creative governance and agency management experience.</li>
<li>Ability to partner with Growth/Performance teams without owning CAC or ROAS.</li>
<li>Fluent Hindi is required.</li>
<li>Hands-on experience with generative AI and AI-enabled creative workflows.</li>
<li>Understanding of Indian regional cultures and consumer markets preferred.</li>
<li>Regional language knowledge such as Haryanvi, Rajasthani, or Bhojpuri is a plus.</li>
</ul>
Ideal Candidate
A strategic, culturally aware, and hands-on brand leader who combines strong creative judgment with business thinking, storytelling, and execution. Comfortable working in a lean, high-growth environment with high ownership.