Vilasitawear

About the Opportunity A fast-scaling DTC (Direct-to-Consumer) fashion brand in the premium casualwear segment, we blend storytelling, digital-first marketing, and community-driven PR to build cult-like brand loyalty across India and global markets. Our campaigns drive viral engagement, influencer-led product adoption, and media buzz — all while staying rooted in sustainable, stylish aesthetics. We’re looking for a savvy Marketing &amp; PR Manager to own our voice, visibility, and growth narrative — remotely, with full autonomy.
Role &amp; Responsibilities
<ul>
<li>Own end-to-end marketing campaigns across digital (SEO, Meta, Instagram, TikTok) and traditional channels, driving traffic, conversions, and brand recall.</li>
<li>Build and execute PR strategies: pitch to fashion editors, secure features in top-tier publications (Vogue, GQ, Elle), and manage influencer &amp; ambassador partnerships.</li>
<li>Develop compelling brand narratives, press releases, media kits, and talking points that position Vilasitawear as a cultural leader in conscious fashion.</li>
<li>Track campaign performance using Google Analytics, UTM tracking, and social insights; report ROI, optimize spend, and refine targeting monthly.</li>
<li>Collaborate with product and creative teams to launch new collections with integrated marketing calendars and buzz-building tactics.</li>
<li>Manage crisis comms, brand sentiment, and media follow-ups — turning feedback into opportunities for brand reinforcement.</li>
</ul>
Skills &amp; Qualifications
Must-Have
<ul>
<li>Meta Ads Manager</li>
<li>Google Analytics</li>
<li>Press outreach</li>
<li>Influencer marketing</li>
<li>Media pitching</li>
<li>Content calendars</li>
<li>SEO basics</li>
<li>Canva or Adobe Creative Suite</li>
</ul>
Preferred
<ul>
<li>Experience in fashion or lifestyle DTC brands</li>
<li>familiarity with PR distribution tools (e.g., Newswire, PRList)</li>
<li>Basic knowledge of Shopify analytics or Klaviyo</li>
</ul>
Benefits &amp; Culture Highlights
<ul>
<li>100% remote work with flexible hours — build your schedule around peak productivity.</li>
<li>Unlimited PTO + quarterly brand credits to wear and showcase our latest drops.</li>
<li>Direct access to founders + creative freedom to test bold campaigns and own outcomes.</li>
</ul>