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QHT Clinic

Designation: Content Lead – Healthcare (SEO) About the Role
We are looking for a Content Lead – Healthcare (SEO) who will contribute as an individual writer while overseeing content quality for a small team of 2–3 writers. The role focuses on creating high-quality, medically accurate, and SEO-aligned content that is clear, compliant, and conversion-driven.
Key Responsibilities 1. Content Creation
<ul>
<li>Write high-quality healthcare content including:
<ul>
<li>Blogs, articles, and guides</li>
<li>Service pages and landing pages</li>
<li>Patient education content</li>
</ul>
</li>
<li>Simplify complex medical information into clear, user-friendly language</li>
<li>Ensure content is engaging, trustworthy, and aligned with brand voice</li>
</ul>
2. Content Review &amp; Quality Control
<ul>
<li>Review and edit content produced by junior writers</li>
<li>Ensure:
<ul>
<li>Medical accuracy</li>
<li>Clarity, structure, and readability</li>
<li>Grammar and consistency</li>
<li>Alignment with SEO briefs</li>
</ul>
</li>
<li>Maintain high content quality standards across all deliverables</li>
</ul>
3. SEO Content Execution
<ul>
<li>Execute content based on SEO briefs, including:
<ul>
<li>Keyword integration</li>
<li>Search intent alignment</li>
<li>Heading structure and formatting</li>
<li>Internal linking</li>
</ul>
</li>
<li>Optimize content for rankings, CTR, and engagement</li>
</ul>
4. Medical Accuracy &amp; Compliance
<ul>
<li>Ensure all content is factually accurate and ethically written</li>
<li>Avoid misleading claims and maintain healthcare compliance standards</li>
<li>Coordinate with medical reviewers/doctors for validation when required</li>
</ul>
5. Team Guidance
<ul>
<li>Provide feedback and direction to junior writers</li>
<li>Improve team output quality through structured reviews</li>
<li>Ensure timely delivery of content across the team</li>
</ul>
6. Cross-Functional Collaboration
<ul>
<li>Work closely with SEO, marketing, and design teams</li>
<li>Support campaign content and landing page development</li>
</ul>
Required Skills &amp; Experience Must-Have
<ul>
<li>3–5+ years of experience in healthcare/medical content writing</li>
<li>Strong understanding of medical terminology and patient-focused writing</li>
<li>Proven experience in SEO content writing</li>
<li>Experience in editing and reviewing content</li>
<li>Excellent English writing and proofreading skills</li>
<li>High attention to detail and fact-checking ability</li>
</ul>
Good to Have
<ul>
<li>Experience working with doctors or medical reviewers</li>
<li>Exposure to healthcare brands (clinics, hospitals, D2C)</li>
<li>Experience in conversion-focused content (landing pages)</li>
<li>Familiarity with WordPress or CMS platforms</li>
</ul>
Tools
<ul>
<li>Google Docs / Sheets</li>
<li>WordPress / CMS</li>
<li>SEO tools (Ahrefs / SEMrush)</li>
<li>Google Search Console / GA4</li>
</ul>
KPIs
<ul>
<li>Content quality and accuracy</li>
<li>Adherence to SEO briefs and minimal revisions</li>
<li>Content output (individual + team)</li>
<li>Improvement in team content quality</li>
<li>Timely delivery of content</li>
</ul>