PASSIONMOJO PVT LTD

<div><strong>Position:</strong>&nbsp;Paid Ads Executive</div><div><strong>Location:</strong>&nbsp;Remote</div><div><strong>Experience Required:</strong>&nbsp;Minimum 2 years</div><h4><br></h4><h4><strong>Job Overview:</strong></h4><div>As a Paid Ads Executive, you will be responsible for managing and optimizing paid advertising campaigns across various platforms, including Meta (Facebook, Instagram) and Google Ads. Your expertise will play a crucial role in driving client success through effective campaign strategies, performance tracking, and budget management.</div><h4><strong>Key Responsibilities:</strong></h4><ul><li><strong>Campaign Management:</strong>&nbsp;Develop, execute, and optimize paid advertising campaigns across Meta and Google Ads to meet client objectives.</li><li><strong>Audience Targeting:</strong>&nbsp;Identify and target the right audience segments for campaigns, ensuring maximum reach and engagement.</li><li><strong>Performance Analysis:</strong>&nbsp;Monitor and report on campaign performance metrics (CPM, CPC, CTR, ROAS, conversion rates) and provide actionable insights.</li><li><strong>Budget Management:</strong>&nbsp;Plan and allocate budgets across different channels, maximizing ROI while adhering to client budgets.</li><li><strong>A/B Testing:</strong>&nbsp;Implement and analyze A/B tests to improve campaign performance and optimize ad creatives.</li><li><strong>Collaboration:</strong>&nbsp;Work closely with the creative team to develop compelling ad copy and visuals that resonate with target audiences.</li><li><strong>Trends Monitoring:</strong>&nbsp;Stay updated on the latest trends and best practices in digital advertising to continually refine strategies.</li></ul><h4><strong>Qualifications:</strong></h4><ul><li>Minimum 2 years of experience in paid advertising, with a strong focus on Meta Ads and Google Ads.</li><li>Proven track record in an agency environment, with at least 1 year of experience managing campaigns.</li><li>Strong analytical skills and experience in performance tracking and optimization.</li><li>Familiarity with tools like Facebook Ads Manager, Google Ads Dashboard, and third-party analytics platforms (e.g., Google Analytics, SEMrush).</li><li>Excellent written and verbal communication skills, with the ability to present data and insights clearly.</li><li>Creativity in ad copy and design, with an eye for detail.</li><li>Basic knowledge of SEO is a plus.</li></ul><h4><strong>Personal Attributes:</strong></h4><ul><li>Proactive and self-motivated, with a passion for digital marketing.</li><li>Adaptable to a remote work environment.</li><li>Eager to learn and stay updated on digital advertising trends.</li></ul><h4><br></h4><div><br></div>