As a talent solutions provider, Mindtel drives the talent acquisition and human capital management strategies for the world’s most successful companies. We empower these firms by leveraging a Human Forward strategy that balances the use of innovative technologies with expert insights, supporting both organizations and people in realizing their true potential.

Business success today is entirely dependent on talent. Advancing artificial intelligence and automation tools can empower any employer to source and engage talent, but technology alone can’t create value. People can. That's why our subject matter experts and thought leaders continuously build and evolve our solutions across recruitment process outsourcing (RPO), managed services programs (MSP) and integrated talent solutions: to deliver the competitive advantage and business impact you need to get ahead. Our expert insights and industry-leading talent solutions result in recognizably higher quality talent, the people that are needed to realize your organization’s strategy.

We offer specialized services in: recruiting strategies, employer branding, talent analytics and RPO. To learn more, visit www.mindtelglobal.com To be part of a team that is changing the world of HR, send your updated profile on jobs@mindtelglobal.com

Mindtel

Experience
4–8 Years (Healthcare / HealthTech / Hospitals / Diagnostics / Pharma preferred)
Salary
As per industry standards
Job Summary
We are looking for a data-driven and result-oriented Growth Marketing Manager with experience in the healthcare industry. The ideal candidate should have a proven track record of driving patient acquisition, increasing brand awareness, improving customer retention, and generating qualified leads through digital and offline marketing channels.
The candidate will be responsible for developing and executing growth strategies, managing performance marketing campaigns, optimizing conversion funnels, and collaborating with cross-functional teams to achieve business objectives.
Key Responsibilities
<ul>
<li>Develop and execute growth marketing strategies to increase patient acquisition and revenue.</li>
<li>Plan and manage digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other relevant platforms.</li>
<li>Optimize website conversion rates and customer journeys.</li>
<li>Design and execute lead generation campaigns.</li>
<li>Manage SEO, content marketing, email marketing, and marketing automation initiatives.</li>
<li>Analyze campaign performance using Google Analytics, CRM, and marketing dashboards.</li>
<li>Conduct A/B testing on landing pages, ad creatives, and email campaigns.</li>
<li>Work closely with sales, product, and medical teams to improve lead quality and conversion.</li>
<li>Monitor marketing KPIs including:
<ul>
<li>CAC (Customer Acquisition Cost)</li>
<li>ROAS</li>
<li>ROI</li>
<li>Conversion Rate</li>
<li>CPL</li>
<li>LTV</li>
</ul>
</li>
<li>Build referral and retention programs.</li>
<li>Identify new growth opportunities and emerging healthcare trends.</li>
<li>Manage agency partners and external vendors when required.</li>
<li>Prepare weekly and monthly performance reports.</li>
</ul>
Required Skills
<ul>
<li>Strong knowledge of Performance Marketing</li>
<li>Google Ads &amp; Meta Ads expertise</li>
<li>SEO &amp; Content Marketing</li>
<li>Email Marketing Automation</li>
<li>Google Analytics (GA4)</li>
<li>CRM Management</li>
<li>Marketing Funnel Optimization</li>
<li>Conversion Rate Optimization (CRO)</li>
<li>Data Analysis &amp; Reporting</li>
<li>Lead Generation</li>
<li>Budget Management</li>
<li>Marketing Automation Tools</li>
<li>Excellent communication skills</li>
<li>Strong analytical and problem-solving abilities</li>
</ul>
Preferred Qualifications
<ul>
<li>MBA in Marketing / Healthcare Management</li>
<li>Bachelor's degree in Marketing, Business Administration, Pharmacy, Life Sciences, or related field.</li>
<li>Certifications in:
<ul>
<li>Google Ads</li>
<li>Google Analytics</li>
<li>Meta Blueprint</li>
<li>HubSpot</li>
<li>SEMrush (Preferred)</li>
</ul>
</li>
</ul>