On a mission to make tech careers accessible to everyone, no matter their financial or educational backgrounds.

Masai

About Masai School
Masai School&nbsp;is a career-focused learning platform helping learners build industry-relevant skills and transition into high-growth careers. We combine technology, practical learning, and strong industry connections to create accessible career opportunities for aspiring professionals.We’re looking for a Senior Manager – Performance Marketing to own and scale our digital growth engine. 
What You’ll Own
<ul>
<li>End-to-end performance marketing across Google, Meta, YouTube, Affiliates, and emerging channels</li>
<li>Budget planning &amp; allocation to maximize ROI on marketing spends</li>
<li>Full-funnel optimization: Impressions → Leads → Enrollments → Revenue</li>
<li>Continuous experimentation across creatives, campaign types, audiences, and landing pages</li>
<li>Creative ideation and collaboration with internal / external stakeholders for creative production.</li>
<li>Internal cross-functional collaboration with creative, partnerships, product and tech teams to build and scale new products / offerings.</li>
<li>Identifying and scaling new growth channels</li>
</ul>
What You’ll Drive
<ul>
<li>Maintaining healthy CACs across business verticals and improving LTV:CAC</li>
<li>Creative communication experiments to improve targeting and engagement</li>
<li>Scalable and predictable growth systems.</li>
<li>Timely performance tracking and reporting - scale what works, improve what doesn’t.</li>
</ul>
What We’re Looking For
<ul>
<li>4-8 years in performance marketing / growth</li>
<li>Experience managing ₹1Cr+ monthly ad budgets</li>
<li>Strong hands-on expertise in Google Ads, Meta Ads and marketing analytics tools (GA4, Metabase, Tableau, Firebase, etc)</li>
<li>Deep understanding of funnel metrics, attribution, and experimentation (AB Testing)</li>
<li>Prior experience in EdTech / Consumer Internet / Marketplace is a plus</li>
</ul>
Why Join Masai?
<ul>
<li>Build &amp; scale a high-impact growth engine from the front</li>
<li>Work closely with founders &amp; leadership</li>
<li>High ownership, fast execution environment</li>
<li>Mission-driven: directly impact learners’ careers</li>
</ul>