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Masai

About Company
Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.
We’re looking for an Associate Manager - Performance Marketing to support our digital marketing efforts and help drive learner acquisition through paid campaigns.
What You’ll Do
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Manage and optimize paid campaigns across Google, Meta, and other digital channels
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Monitor campaign performance regularly and improve lead generation
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Track important metrics like CTR, CPC, CPL, and conversions
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Support campaign planning, budget utilization, and performance improvements
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Run A/B tests on ads, creatives, and landing pages
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Work with content and design teams for better campaign performance
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Prepare weekly and monthly performance reports
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Identify new opportunities to improve growth and campaign efficiency
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What We’re Looking For
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1–3 years of experience in performance marketing or digital marketing
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Basic hands-on experience with Google Ads and Meta Ads
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Good understanding of campaign metrics and digital funnels
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Strong analytical and problem-solving skills
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Comfortable working in a fast-paced environment
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Knowledge of GA4 or analytics tools is a plus
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Startup or EdTech experience is an added advantage
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Why Join Masai?
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High-growth learning environment
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Strong ownership and real business impact
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Opportunity to work on large-scale campaigns
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Fast-paced and performance-driven culture
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Great platform to grow your career in performance marketing
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