<div>About Kuku</div><div>Kuku is India's leading mobile-first premium storytelling platform. Its flagship apps include Kuku TV for microdrama, Kuku FM for audiobooks and stories, and Guru for microlearning.</div><div> </div><div>Kuku has grown to 400M+ installs across its apps, spanning 1,000+ cities in India. The platform hosts 20,000+ titles across 7+ languages and has empowered over 50,000 creators.</div><div> </div><div style="text-align: justify;">Founded in 2018 by three IITians and Forbes 30U30 honorees, Kuku is backed by marquee investors including MS Dhoni, Fundamentum, Krafton, Vertex Ventures, Granite Asia, IFC, and other leading global venture capital firms.</div>

Kuku FM

About the Role:
We are looking for a strategic and execution-focused Director - Content to lead the scaling of our Non-Fiction Content Library. This role requires a content-first leader who understands how to build, package, distribute, and monetize high-impact non-fiction content across digital platforms.
The ideal candidate combines deep editorial instinct with sharp performance marketing expertise — someone who can seamlessly integrate content strategy with ad creation, and rigorously analyze both content and advertising performance to drive scalable growth.
Key Responsibilities:
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<li>Non-Fiction Library Strategy &amp; Scale -Define and execute the roadmap for scaling the non-fiction content library across categories such as personal finance, self-growth, business, health, learning, etc.</li>
<li>Content-First Growth Approach - Develop a content-led growth engine where storytelling and value delivery drive acquisition and retention.</li>
<li>Ad Creation &amp; Performance Integration - Lead the creation of high-converting ad creatives rooted in strong content narratives. Ensure ads are not “marketing-first” but “content-first” in hook, storytelling, and engagement.</li>
<li>Performance &amp; Analytics - Analyze content performance metrics: retention, completion rate, engagement time, subscription conversion, repeat consumption. Analyze ad performance metrics: CTR, CVR, CAC, ROAS, hook rate, thumb stop rate, etc.</li>
<li>Team Leadership &amp; Cross-Functional Collaboration - Build and lead a high-performing content strategy and creative team. Collaborate with performance marketing, analytics, product, and production teams.</li>
<li>Required Experience &amp; Skills: 5 – 10&nbsp; years of experience in digital content, media, OTT, edtech, audio/video platforms, or similar ecosystem. Proven experience scaling a non-fiction content library at scale.</li>
</ul>
 Preferred Qualifications:
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Experience in subscription-based platforms. 
</li>
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Exposure to short-form video ecosystems and digital storytelling formats. 
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Strong understanding of digital funnel optimization (awareness → engagement → subscription). 
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MBA or equivalent business exposure (preferred but not mandatory).
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</ul>
About Us
Founded in 2018, Kuku is India’s leading storytelling platform, offering a vast digital library of microdramas, audio stories, and short courses. Kuku aims to be India’s largest cultural exporter of stories, culture, and history to the world with a firm belief in “Create In India, Create For The World”. We deliver immersive entertainment and education through our OTT platforms: Kuku TV, Kuku FM, Guru, and more. With a mission to provide high-quality, personalized stories across genres in entertainment, spanning multiple formats and languages, Kuku continues to push boundaries and redefine India’s entertainment industry. Website:&nbsp;www.kukufm.com Android App:&nbsp;Google Play iOS App:&nbsp;App Store LinkedIn:&nbsp;KUKU Ready to make an impact? Apply now!