Kodo

We are looking for a self-motivated and experienced Product Marketing Manager to join our growing&nbsp; fintech company in India. This is a newly created role, and you will be responsible for building and driving&nbsp; the product marketing strategy for our B2B spend management solution. You will work closely with the&nbsp; CEO and other members of the team to develop and execute go-to-market plans, create compelling&nbsp; messaging, and generate leads and sales.&nbsp; Responsibilities:&nbsp; • Develop and execute a product marketing strategy for our B2B spend management solution&nbsp; • Conduct market research and competitive analysis to identify opportunities and position the&nbsp; product accordingly&nbsp; • Create compelling messaging and content that resonates with our target audience&nbsp; • Develop and manage go-to-market plans for new product launches and feature releases&nbsp; • Work with sales and customer success teams to generate leads and close deals&nbsp; • Track and measure the results of product marketing campaigns&nbsp;
 Qualifications:&nbsp; • 2+ years of experience in SaaS product marketing, preferably in the B2B space&nbsp; • Strong understanding of the product marketing lifecycle, from go-to-market strategy to launch&nbsp; execution&nbsp; • Experience in developing and executing marketing campaigns across multiple channels&nbsp; • Excellent writing and communication skills&nbsp; • Ability to work independently and as part of a team&nbsp; • Strong analytical and problem-solving skills&nbsp; • Bonus Qualifications:&nbsp; • Experience in the fintech industry&nbsp; • Experience with B2B lead generation and sales&nbsp; • Experience with marketing automation tools&nbsp; Note: We are looking for a self-starter who can drive this newly formed department. Therefore, it is&nbsp; important that the candidate is proactive, independent, and has a strong track record of success.