At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

About the Role:
We are looking for a Sr. Executive – CRM &amp; Retention who will help build and engage with key customers by building and preserving trusting relationships with our growing customer base. The role involves supporting the execution of CRM and marketing automation campaigns, working across data, content, and channels to drive relevance, delight, and repeat purchase.
The ideal candidate has hands-on experience with CRM or marketing automation, a consumer-firstmindset, and the ability to translate customer insights into effective campaigns and communication.

Key Responsibilities:
● Support the execution of CRM strategies and marketing automation campaigns to drive customer engagement, retention, and repeat purchase. ● Assist in configuring and optimizing marketing automation workflows and loyalty program mechanics to improve customer Lifetime Value (LTV). ● Analyse customer behaviour, purchase patterns, and campaign performance data to identify opportunities that improve relevance, delight, and retention. ● Support the development of dashboards and reports that help cross-functional teams uncover actionable insights from various data sources. ● Coordinate with marketing, product, and technology teams to execute personalized, multi-channel communication campaigns across email, SMS, push, and other channels. ● Monitor and evaluate the effectiveness of website changes, marketing campaigns, and outbound programs, recommending improvements to drive efficiency and revenue growth. ● Stay updated on CRM and customer loyalty best practices, testing new creatives, channels, and technologies to improve targeting and engagement. ● Collaborate with cross-functional teams, taking partners along in the journey and fostering a 'one team' approach.
Requirements: ● 2–4 years of experience working in / with D2C businesses, with exposure to CRM, marketing automation, or loyalty programs (an engineering background is a plus). ● Working knowledge of CRM and marketing automation tools and best practices. ● Strong analytical skills with the ability to translate data into actionable insights. ● Ability to manage multiple priorities in a fast-paced, constantly evolving environment. ● Good communication and collaboration skills, with the ability to work well with cross-functional teams. ● A consumer-first mindset with genuine curiosity about customer behaviour and preferences.
Good to Have:
● Experience with marketing automation or CRM platforms (e.g., WebEngage, MoEngage, CleverTap, or similar). ● Exposure to building or supporting omnichannel loyalty programmes. ● Experience working in a D2C, retail, or e-commerce environment. ● Basic understanding of SQL or data querying for pulling customer insights.
What You Will Do at HUFT:
You will work closely with marketing, product, and technology teams to help build lasting relationships with HUFT's growing base of pet parents, using data and automation to drive delight, loyalty, and repeat purchase.