At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

Role Overview: We are looking for a results-driven SEO &amp;amp; GEO Specialist to own organic growth across traditional search engines and AI-powered search platforms. The role will focus on improving discoverability, driving qualified traffic, and translating performance insights into measurable business growth.

Key Responsibilities
<ul>
<li>Own end-to-end SEO and GEO strategy, execution, and performance.</li>
<li>Drive organic traffic, keyword rankings, revenue, and brand visibility across search engines.</li>
<li>Improve brand mentions and citations across ChatGPT, Gemini, Perplexity, and other AI search platforms.</li>
<li>Manage on-page, off-page, and technical SEO, including content optimization and schema implementation.</li>
<li>Identify growth opportunities through keyword research, competitor analysis, and AI search trends.</li>
<li>Track SEO and GEO performance and share clear, actionable insights with key stakeholders.</li>
<li>Collaborate with content, technology, and marketing teams to execute growth initiatives.</li>
<li>Apply basic knowledge of Google Business Profile (Google My Business) and local SEO.</li>
</ul>
Requirements
<ul>
<li>4–5 years of SEO experience, with a mandatory D2C / e-commerce background.</li>
<li>Strong understanding of SEO, GEO, and AI-powered search.</li>
<li>Working knowledge of Google Search Console, GA4, SEMrush, Ahrefs, and other relevant tools.</li>
<li>Strong analytical, problem-solving, and stakeholder communication skills.</li>
<li>Ability to independently manage projects and deliver measurable growth.</li>
</ul>