At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

We are looking for an&nbsp;SEO &amp; GEO Content Writer&nbsp;with&nbsp;3+ years of experience&nbsp;in creating high-quality, search-optimized content for websites and eCommerce brands.
Responsibilities:
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Write SEO and GEO friendly blogs, product pages, category pages, and landing pages.
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Conduct keyword research using&nbsp;SEMrush&nbsp;and&nbsp;Google Keyword Planner&nbsp;and optimize content for search intent.
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Manage and update content on&nbsp;Shopify.
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Monitor content performance using&nbsp;Google Analytics (GA4)&nbsp;and&nbsp;Google Search Console.
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Optimize content for AI search platforms.
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Stay updated with the latest SEO, AI search, and content marketing trends.
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Requirements:
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3+ years of SEO content writing experience.
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Excellent English writing and editing skills.
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Hands-on experience with&nbsp;SEMrush, GA4, Google Search Console, and Shopify.
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Good understanding of on-page SEO, keyword research, and content optimization.
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Familiarity with AI tools like ChatGPT or Claude is a plus.
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Ability to work independently and meet deadlines.
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