At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

At HUFT, our stores are more than just retail spaces - they’re where pet parents discover products, get advice, and build a stronger bond with their pets. As a&nbsp;Senior Area Manager, you’ll play a key role in making that experience exceptional across your region.
You’ll be responsible for driving store performance, supporting and developing Store Managers, maintaining high operational standards, and creating a consistent, customer-first experience across stores. You’ll combine commercial thinking with strong people leadership to grow sales, improve profitability, and build high-performing teams.
What You’ll Do
Drive Business &amp; Store Performance
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Own the financial and commercial performance of your region, including sales, profitability, budgets and key business metrics.
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Build regional sales plans and targets in line with overall business objectives, and ensure consistent execution across stores.
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Track store performance, identify gaps and opportunities, and take timely corrective action.
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Analyse sales, operational and financial reports to identify trends and drive better business decisions.
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Work closely with Store Managers to improve productivity, sales conversion, customer experience and overall store performance.
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Identify opportunities to grow the existing customer base and increase repeat visits and sales.
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Lead &amp; Develop Teams
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Coach, mentor and support Store Managers in running high-performing stores.
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Evaluate store and individual performance and ensure teams are aligned to business goals.
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Build a culture of ownership, collaboration and accountability across the region.
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Support the onboarding, training and development of new team members.
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Identify capability gaps and work with teams to build the right skills and behaviours.
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Create Exceptional Pet Parent Experiences
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Ensure every store delivers a warm, helpful and consistent experience to pet parents.
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Understand customer needs and translate those insights into actions that improve service and sales.
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Ensure high standards of customer service across all stores.
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Address customer concerns effectively and use feedback to continuously improve the store experience.
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Own Store Operations &amp; Standards
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Ensure stores consistently meet HUFT’s standards for visual merchandising, cleanliness, safety, inventory availability and overall presentation.
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Ensure merchandise and services are available as per business and customer requirements.
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Work with relevant teams to address operational challenges and improve store efficiency.
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Ensure all stores comply with applicable legal, safety and operational requirements.
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Implement and maintain appropriate security and loss-prevention measures.
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Ensure operational and people policies are understood and consistently followed across stores.
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Drive Local Growth
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Partner with the marketing and merchandising teams to identify opportunities for local promotions and customer acquisition.
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Recommend pricing, promotions, clearance and merchandising interventions based on store performance and market trends.
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Identify changes in customer behaviour, local competition and market dynamics and translate them into actionable business opportunities.
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Support the rollout of marketing initiatives and ensure strong execution at store level.
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Reporting &amp; Stakeholder Management
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Prepare concise and meaningful regional performance reports for senior stakeholders.
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Present business performance, key insights, challenges and action plans clearly across different levels of the organisation.
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Work cross-functionally with teams such as Marketing, Merchandising, Supply Chain, HR and Finance to solve problems and improve store performance.
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Contribute to wider business initiatives and take ownership of projects that help HUFT scale its retail business.
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What We’re Looking For
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Bachelor’s degree with 6–10 years of relevant experience, preferably in retail, D2C, consumer, lifestyle or related businesses.
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Strong experience managing multiple stores, teams and business metrics.
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Commercially sharp, with a strong understanding of sales, profitability, customer experience and retail operations.
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Comfortable working with data, dashboards and reports and turning insights into clear actions.
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Strong people leadership skills with the ability to coach, challenge and motivate Store Managers.
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Strategic and analytical thinker who can also roll up their sleeves and get things done.
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Strong communication and presentation skills, with the confidence to engage with stakeholders at different levels.
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Highly organised and comfortable working in a fast-paced environment where priorities can change quickly.
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A strong sense of ownership and accountability, with a bias for action.
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Customer-obsessed and passionate about creating experiences that keep pet parents coming back.
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Collaborative by nature and willing to work across functions to find practical solutions.
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Most importantly, someone who genuinely believes in doing better for pets and the people who love them.
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