At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

About the Role
Heads Up For Tails is hiring a Manager -Quick Commerce to take full, dedicated ownership of our Instamart business. Given the scale this account has reached, it now warrants a single, focused owner rather than shared bandwidth across multiple platforms. This is a high-accountability role covering revenue, growth, and margin on Instamart - spanning assortment planning, product availability, on-platform visibility, and the day-to-day platform relationship. The role operates on a daily operating rhythm, not a weekly one, and is ideal for someone who thrives close to the operational detail while thinking commercially.
Key Responsibilities
<ul>
<li>Account Ownership: Own end-to-end revenue, growth, and contribution margin for the Instamart account. Build and manage the operating plan at a city and dark-store cluster level, with a structured weekly review cadence.</li>
<li>Assortment Strategy: Define assortment and pack architecture tailored to the platform. Drive timely onboarding of new SKUs and maintain high catalogue and content quality standards.</li>
<li>Availability &amp; Fill Rate Management: Partner with supply chain and platform teams on PO fulfilment, delivery appointments, and warehouse allocation to sustain strong city-level in-stock performance.</li>
<li>Visibility &amp; Ad Spend Optimization: Plan on-platform advertising, banner placements, and search visibility. Optimize ad spends against ROAS and incremental GMV targets.</li>
<li>Promotions &amp; Pricing: Design promotional offers and pricing strategies that grow sales volume while protecting contribution margin. Ensure pricing alignment across other sales channels.</li>
<li>Platform Relationship Management: Serve as the primary point of contact with Instamart category and account managers. Negotiate trade margins, visibility slots, and joint business plans (JBPs).</li>
<li>Analytics &amp; Reporting: Track performance metrics at city and dark-store granularity. Identify high-demand pockets and build data-backed cases for market expansion.</li>
<li>Scale-Up &amp; Playbook Development: Build a replicable operating playbook on Instamart that can be extended to Blinkit, Zepto, and other emerging quick commerce platforms as the portfolio grows.</li>
</ul>
Key Performance Indicators (KPIs)
<ul>
<li>Instamart GMV and month-on-month growth</li>
<li>City and store-level fill rate</li>
<li>Contribution margin after advertising and trade spends</li>
<li>Return on Ad Spend (ROAS) on platform advertising</li>
<li>City and dark-store coverage expansion</li>
<li>New SKU listing turnaround time</li>
</ul>
Essential Requirements
<ul>
<li>2–5 years of experience in quick commerce, modern trade, or e-commerce account management</li>
<li>Hands-on, working experience with the Instamart vendor portal is mandatory</li>
<li>Exposure to Blinkit and/or Zepto platforms is a strong added advantage</li>
<li>Solid understanding of fill rate management, PO processing, and city-level distribution mechanics</li>
<li>Advanced proficiency in Excel and Google Sheets, with demonstrated ability to work across large, multi-city SKU-level datasets</li>
<li>Proven experience negotiating commercial terms with platform category/account teams</li>
</ul>
Preferred Qualifications
<ul>
<li>Prior experience in pet care, FMCG, or food &amp; beverage categories</li>
<li>Experience launching new cities or new platform partnerships</li>
<li>Working knowledge of SQL or BI/data visualization tools (Power BI, Tableau, etc.)</li>
</ul>
Education
Graduate degree required; MBA or PGDM preferred