At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

About the Role Heads Up For Tails is looking for a Growth Associate to drive growth across Marketplaces. The role combines hands-on execution with market research, product performance tracking and growth strategy. You will manage live ad campaigns, turn marketplace data and competitor intelligence into clear insights, and help shape category penetration initiatives. It suits someone who is equally comfortable in a bulk sheet and in a growth discussion, and who wants to work on a substantial live budget within a Marketplace team.

Key Responsibilities / What You Will Do
1. Campaign Execution, Optimisation &amp; Reporting
<ul>
<li>Set up, launch and optimise Sponsored Products, Brands and Display campaigns on Marketplaces, managing bids, budgets and keywords daily.</li>
<li>Publish daily and weekly dashboards on spend, sales, ACOS and TACOS, with clear commentary on key movements.</li>
</ul>
2. Search Term Analysis &amp; Competitor Tracking
<ul>
<li>Analyse search term and placement reports to uncover new keywords, reduce wasted&nbsp;spend and scale high-converting queries.</li>
<li>Track competitor ad presence, pricing and share of voice to identify conquesting and&nbsp;defence opportunities.</li>
</ul>
3. Market Research &amp; Competitive Benchmarking
<ul>
<li>Conduct category and market research using Helium 10, Amazon Brand Analytics, Amazon PI, Gobblecube and other such platforms to understand demand, trends and share.</li>
<li>Benchmark HUFT products against competitors and share actionable insights with the wider team.</li>
</ul>
4. Product Performance Tracking &amp; Growth Ideas
<ul>
<li>Track sales, bestseller status, rankings and conversion at product level, and flag listing,&nbsp;content, pricing or stock issues that affect performance.</li>
<li>Recommend and test data-backed ideas to grow visibility, conversion and sales.</li>
</ul>
5. Marketplace Growth Strategy &amp;amp; Category Penetration
<ul>
<li>Contribute to Marketplace growth plans, including category expansion, hero product scaling&nbsp;and deeper penetration in existing categories.</li>
<li>Partner with performance marketing, category, catalogue and operations teams to execute&nbsp;initiatives and measure impact.</li>
</ul>
6. Inventory, Regional Utilisation &amp; Operational Hygiene
<ul>
<li>Monitor inventory, regional utilisation and other operational metrics, flagging stock-outs and&nbsp;imbalances early.</li>
<li>Maintain campaign structures, trackers and documentation to a standard that allows seamless handover.</li>
</ul>

Qualifications &amp; Skills / What You Need
<ul>
<li>1–3 years of hands-on marketplace experience (advertising, account management or growth), either brand-side or with an agency.</li>
<li>Strong working knowledge of Amazon Ads and Amazon Seller/Vendor Central, with&nbsp;exposure to Flipkart Ads and Seller Hub.</li>
<li>Graduate in any discipline; an MBA or a degree in marketing, business or analytics is a&nbsp;plus. Amazon Ads certification is an advantage.</li>
<li>Strong analytical ability: advanced Excel and Google Sheets (pivots, lookups, basic&nbsp;modelling) and comfort working with large datasets.</li>
<li>Experience with marketplace research tools such as Helium 10, Jungle Scout, Amazon&nbsp;Brand Analytics, Gobblecube or similar, and the ability to turn data into clear insights.</li>
<li>Understanding of marketplace dynamics such as rankings, buy box, listing quality, pricing,&nbsp;promotions and inventory impact on sales.</li>
<li>Clear written and verbal communication, with the ability to present insights and coordinate&nbsp;with catalogue, category and operations teams.</li>
<li>A high level of accuracy, attention to detail and ownership of a daily reporting cadence.</li>
</ul>

Good to have:
<ul>
<li>Experience in category planning or marketplace growth strategy.</li>
<li>An interest in pets and pet care.</li>
</ul>