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At Heads Up For Tails, we believe pets are family and family deserves only the best. 

16 years ago, we embarked on a journey to help families raise healthier and happier pets. Today our home-grown business has rapidly grown to become India's first and most trusted pet care brand with a strong community of over a million pet parents. As pet parents ourselves, we want to help every pet parent and their pet meet all their needs through our innovative products and services.  We make your pet parenting journey easier with our 100+ stores and over 70 spas that span across 18 cities. And through our strong online presence on our website and major marketplaces. 

Our products are thoughtfully designed and curated to suit the different needs of every pet. Our team of pet experts have created 5000+ pet products and 100+ India-first pet products and continue to strive towards innovation. We have been awarded with Most Admired D2C Brand of the Year - Leisure (2022) at India D2C Summit Awards, Most Promising Pet Brand of the Year (2021) at Indian Pet Industry Award, Brand Of The Year 4 times at Animalis Edition World Branding Awards and more over the years. But we believe our true reward are the 1 million+ trusted customers we have partnered with throughout their pet parenting journey. 

At HUFT, we envision a more compassionate world for animals. This thought marked the beginning of the Heads Up For Tails Foundation. Our grassroots initiatives such as feeding drives, adoption and reflective collar drives are a small effort towards leaving the world a little bit kinder than we found it. Today, Heads Up For Tails Foundation is an ever-growing community promoting awareness on animal care and supporting welfare initiatives.

Heads Up For Tails

About the Role
At HUFT, creators are more than just a media channel. They are how pet parents discover, learn about, trust and shop with us.
As an Influencer Manager, you’ll build and manage creator relationships and turn them into meaningful brand and business outcomes. You’ll work across creators, agencies and internal teams to take campaigns from creator identification to content going live and measuring results.
We’re looking for someone who understands the creator ecosystem, has a good eye for content, knows how to build relationships and is comfortable with campaign numbers and performance.
The North Star
Build a creator ecosystem that helps more pet parents discover HUFT, trust HUFT and choose HUFT.
What You’ll Do:
&nbsp;1. Find &amp; Build the Right Creator Network
<ul>
<li>Identify, evaluate and onboard creators relevant to HUFT and pet parents.</li>
<li>Build long-term relationships with creators, talent managers and agencies.</li>
<li>Evaluate creators beyond follower count — audience fit, content quality, credibility and influence.</li>
<li>Negotiate commercials, deliverables and timelines.</li>
</ul>
2. Plan &amp; Run Campaigns
<ul>
<li>Manage influencer campaigns end-to-end — from creator selection and briefing to go-live and closure.</li>
<li>Work with Brand, Social, Creative, E-commerce and Marketplace teams to create strong briefs.</li>
<li>Manage product seeding, calendars, content submissions, approvals and go-lives.</li>
<li>Keep multiple creators, campaigns and timelines moving.</li>
<li>Execute campaigns around launches, seasonal moments and commerce events.</li>
</ul>
3. Ensure Content Feels Right
<ul>
<li>Work with creators to develop content that feels natural to their voice while staying true to HUFT.</li>
<li>Review content for brand alignment, quality and campaign objectives.</li>
<li>Partner with Creative and Social teams to improve content continuously.</li>
<li>Proactively solve issues instead of waiting for them to escalate.</li>
</ul>
4. Drive Business Through Influencer Marketing
<ul>
<li>Drive creator-led commerce through affiliate links, coupon codes and other attribution models.</li>
<li>Execute campaigns across HUFT.com, Amazon, Blinkit and other commerce platforms.</li>
<li>Track metrics such as:
<ul>
<li>Reach &amp; Impressions</li>
<li>Engagement</li>
<li>EMV</li>
<li>CPM</li>
<li>CTR</li>
<li>Conversions</li>
<li>Revenue</li>
<li>ROAS</li>
</ul>
</li>
<li>Build post-campaign reports with clear learnings and next steps.</li>
<li>Identify high-performing creators and formats for repeat partnerships.</li>
</ul>
5. Own Budgets &amp; Partnerships
<ul>
<li>Manage influencer and campaign budgets.</li>
<li>Optimise spends towards high-performing opportunities.</li>
<li>Coordinate with agencies, talent partners and vendors.</li>
<li>Track commercials, invoices, payments and deliverables.</li>
<li>Ensure campaigns stay within budget and timelines.</li>
</ul>
6. Stay Close to the Creator World
<ul>
<li>Keep up with emerging creators, formats, platforms and social trends.</li>
<li>Understand what pet parents are watching, sharing, saving and discussing.</li>
<li>Track competitor activity and bring new ideas to HUFT.</li>
<li>Continuously discover new creators and communities.</li>
</ul>
What We’re Looking For
<ul>
<li>3–4 years of experience in Influencer Marketing, Creator Partnerships, Social Media or Digital Marketing.</li>
<li>Strong understanding of Instagram, YouTube and emerging platforms.</li>
<li>Good understanding of the Indian creator ecosystem.</li>
<li>Strong communication, negotiation and relationship-building skills.</li>
<li>Good project management and organisational skills.</li>
<li>Comfortable managing multiple campaigns and timelines.</li>
<li>Comfortable with Excel, campaign reporting and performance metrics.</li>
<li>Ability to balance creative thinking with commercial thinking.</li>
<li>Affiliate marketing / creator-led commerce experience is a plus.</li>
<li>Experience in pet, lifestyle, fashion, beauty, FMCG or consumer brands is a plus.</li>
<li>Genuine interest in pets and understanding of the pet-parent ecosystem.</li>
</ul>
You’ll Feel at Home at HUFT If You…
<ul>
<li>Know that the right creator isn’t always the one with the biggest following.</li>
<li>Build relationships, not just databases.</li>
<li>Care about authentic content, not just getting deliverables out.</li>
<li>Can move from a creator conversation to a performance dashboard comfortably.</li>
<li>Don’t wait for a playbook — you spot opportunities and figure things out.</li>
<li>Are comfortable with the fast-moving, sometimes messy nature of social.</li>
<li>Like experimenting, learning and improving with every campaign.</li>
<li>Believe that when people and pets find each other, good things happen.</li>
</ul>
KPIs / What Success Looks Like
<ul>
<li>Influencer-attributed revenue and conversions</li>
<li>ROAS / ROI</li>
<li>Affiliate sales and conversion</li>
<li>Campaign reach, engagement and EMV</li>
<li>CTR and CPA</li>
<li>Creator performance and repeat performance</li>
<li>Growth of a high-quality creator network</li>
<li>Cost efficiency and budget utilisation</li>
<li>Campaigns delivered on time and to brief</li>
<li>Quality and relevance of creator content</li>
<li>Contribution of influencer marketing to launches and key campaigns</li>
</ul>

Influencer Marketing Specialist

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