<div>GenRobotic Innovations specialized in the design and development of robotic solutions to address the most pressing social issues. Our best in class solutions combines the use of robotics and artificial intelligence in a seamless fashion. The company was founded in 2015 by a young group of passionate engineers specialized in robotics and defense engineering. Our journey so far has been exciting and eventful. The first milestone was achieved during our academic days when we first developed the robotic powered exoskeleton there after our constant endeavor has been into developing the compact design for commercial purpose. Our latest G2 (Generation two) model is considered as the lightest, cheap and yet powerful &amp; innovative exoskeleton model available in the fourth industrialized world. G2 Model is capable of performing multifarious tasks like handling logistics in combat military operations, at construction sites, perform roles for firefighting &amp; rescue missions. As a social enterprise, we have created successful social impact through the conception, designing and development of “Bandicoot” a semi-robotic device with a human-controlled interface to clean manholes. The success of Bandicoot has earned several laurels for us from across the world. Today we take pride in bringing quality changes into the lives of manual scavengers. As an entity, Genrobotics continuously strives to be at the forefront dedicated to innovation &amp; development of cutting-edge robotic solutions that touches the lives of many and thereby bringing transformative changes in society. Also, we would constantly touch base with institutions having aspiring young engineers to work closely with them to develop solutions for the overall wellbeing of the society.</div>

Genrobotic Innovations Private Limited

The Marketing Manager is responsible for driving efficiency, scalability, and performance of marketing initiatives through data, technology, and process optimization. This role acts as the backbone of the marketing team, ensuring campaigns are executed effectively, tracked accurately, and aligned with business goals.
Job Location : Technopark , Thiruvananthapuram
Responsibilities
1. Marketing Strategy &amp; Planning
<ul>
<li>Collaborate with leadership to develop and execute marketing plans aligned with business objectives</li>
<li>Manage campaign calendars, budgets, and timelines</li>
<li>Ensure alignment between marketing, sales, and business development teams</li>
</ul>
2. Team Management &amp; Work Monitoring
<ul>
<li>Lead, mentor, and manage the marketing operations team</li>
<li>Assign tasks, set clear deliverables, and track daily/weekly progress</li>
<li>Monitor team performance, productivity, and deadlines</li>
<li>Conduct regular reviews, feedback sessions, and performance evaluations</li>
<li>Ensure accountability and adherence to defined processes and timelines</li>
</ul>
&nbsp;3. Campaign Operations
<ul>
<li>Plan, execute, and monitor multi-channel marketing campaigns (digital, offline, events)</li>
<li>Ensure smooth coordination between internal teams and external agencies</li>
<li>Track campaign performance and optimize for ROI</li>
</ul>
4. Marketing Technology &amp; Tools
<ul>
<li>Manage CRM systems</li>
<li>Oversee marketing automation platforms and tools</li>
<li>Ensure proper integration of marketing tech stack with sales systems</li>
</ul>
5. Data Analytics &amp; Reporting
<ul>
<li>Define KPIs and track marketing performance metrics.</li>
<li>Generate dashboards and reports for leadership.</li>
<li>Analyze lead, conversion funnels, and campaign effectiveness.</li>
</ul>
6. Process Optimization
<ul>
<li>Standardize marketing workflows and SOPs.</li>
<li>Improve lead management processes (lead capture, nurturing, scoring).</li>
<li>Identify bottlenecks and drive continuous improvement.</li>
</ul>
7. Budget &amp; Vendor Management
<ul>
<li>Manage marketing budgets and track expenditures.</li>
<li>Coordinate with vendors, agencies, and partners.</li>
<li>Evaluate ROI on marketing investments.</li>
</ul>
8. Cross-functional Collaboration
<ul>
<li>Work closely with Sales, Product, and Business Development teams.</li>
<li>Ensure seamless handover of qualified leads to sales.</li>
<li>Support product launches and go-to-market strategies.</li>
</ul>
Qualifications :
<ul>
<li>Bachelor’s degree in Marketing, Business Administration, or related field</li>
<li>MBA (Marketing) preferred</li>
</ul>
Experience
<ul>
<li>5–8 years of experience in marketing operations / digital marketing / campaign management</li>
<li>5–8 years of experience in marketing operations / digital marketing / campaign management</li>
<li>Experience in B2B/ B2G (Business-to-Government) marketing environments</li>
<li>Experience in tech, robotics, infrastructure, or industrial domain is an advantage</li>
</ul>