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Manager – Market Research
Company: ITC Limited Role: Manager – Market Research Department: Marketing Location: Kolkata (ITD Head Office) Experience: 3–5 Years Employment Type: Full-Time Work Mode: In-Office
About the Role
ITC Limited is looking for a Manager – Market Research to partner with brand teams in generating consumer and market insights that drive business growth and strategic decision-making. The role involves leading end-to-end market research projects, collaborating with research agencies, leveraging modern research methodologies, and converting consumer data into actionable business recommendations.
Key Responsibilities
<ul>
<li>Partner with brand teams to identify consumer insight and market research requirements aligned with business objectives.</li>
<li>Design and execute qualitative and quantitative research studies through external research agencies.</li>
<li>Analyze consumer, market, and category data to generate actionable business insights.</li>
<li>Translate research findings into strategic recommendations for brand and business teams.</li>
<li>Drive the adoption of innovative research methodologies, digital analytics, and consumer insight tools.</li>
<li>Develop dashboards, reporting frameworks, and insight repositories for effective knowledge management.</li>
<li>Manage research agencies, project timelines, budgets, and ensure timely delivery of high-quality research.</li>
<li>Act as the custodian of consumer insights and facilitate knowledge sharing across stakeholders.</li>
<li>Monitor market trends, consumer behavior, and competitive intelligence to support business planning.</li>
</ul>
Eligibility Criteria
<ul>
<li>MBA in Marketing from a reputed institute.</li>
<li>Specialization in Market Research, Consumer Behaviour, or Analytics will be an added advantage.</li>
</ul>
Experience Required
<ul>
<li>3–5 years of experience in:
<ul>
<li>Market Research</li>
<li>Consumer Insights</li>
<li>Consumer Analytics</li>
<li>Brand Research</li>
<li>Customer Insights</li>
</ul>
</li>
<li>Experience with a Market Research Agency and/or FMCG organization is preferred.</li>
<li>Hands-on exposure to qualitative and quantitative research methodologies, consumer studies, and insight generation.</li>
</ul>