Anzaa Consultants

Overview
Our client is a fast-growing, multi-specialty healthcare provider known for delivering high-quality, patient-centric care. With modern infrastructure and a strong clinical team, the organization is focused on expanding its reach, strengthening its brand presence, and driving sustainable growth across key specialties.
The Head of Marketing will be responsible for driving patient acquisition, brand positioning, and revenue growth across the hospital network. This role requires a strategic leader who can combine digital, on-ground, and doctor engagement initiatives to build a strong, sustainable pipeline of patients and partnerships.
&nbsp;Key Responsibilities:
<ul>
<li>Develop and execute the overall marketing strategy aligned with business growth and revenue objectives</li>
<li>Drive patient acquisition through integrated campaigns across digital, offline, and referral channels</li>
<li>Build and strengthen the hospital’s brand positioning across key specialties and target segments</li>
<li>Lead doctor engagement and referral marketing initiatives to increase inbound and cross-referrals</li>
<li>Identify high-potential specialties and design focused campaigns to improve occupancy and utilization</li>
<li>Manage digital marketing including performance marketing, SEO/SEM, social media, and online reputation</li>
<li>Oversee on-ground activations such as camps, corporate tie-ups, health programs, and community outreach</li>
<li>Track and analyze marketing ROI, patient conversion funnels, and channel effectiveness</li>
<li>Collaborate closely with clinical and operations teams to align marketing efforts with service delivery</li>
<li>Manage external agencies, vendors, and partnerships to ensure high-quality execution</li>
<li>Drive patient experience and feedback loops to strengthen retention and brand trust</li>
</ul>
&nbsp;Must Have
<ul>
<li>MBA in Marketing or equivalent from a reputed institution</li>
<li>10–15 years of experience in marketing, with a strong preference for healthcare/hospital experience</li>
<li>Proven track record in driving patient volumes, revenue growth, and brand visibility</li>
<li>Strong understanding of both digital and on-ground marketing channels</li>
<li>Experience in doctor engagement, referral marketing, and institutional partnerships</li>
<li>Data-driven mindset with the ability to track performance and optimize campaigns</li>
<li>Strong leadership and stakeholder management skills</li>
<li>Ability to operate in a fast-paced, growth-oriented environment</li>
</ul>
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